Most ecommerce sellers underestimate their true costs. Payment processing fees, VAT, shipping, and platform charges all eat into your margin before you see a penny. ProfitGenie strips all of that away to show you your re…
Most ecommerce sellers underestimate their true costs. Payment processing fees, VAT, shipping, and platform charges all eat into your margin before you see a penny. ProfitGenie strips all of that away to show you your real profit on every sale.
1
VAT collected is not your income — it belongs to the tax authority. Always remove it before calculating margin.
2
Shopify Payments charges 2.9% + $0.30 per transaction. On a $20 sale, that's over 4% of your revenue gone before costs.
3
A healthy ecommerce profit margin is typically 15–30%. Below 10%, small cost changes can quickly turn profitable products into loss-makers.
Frequently asked questions
Shopify Payments charges a percentage fee plus a fixed amount per transaction (e.g. 2.9% + $0.30). On lower-priced items the fixed fee has an outsized impact. Enter both values in ProfitGenie to see your accurate net profit.
No. VAT and sales tax is collected on behalf of the tax authority and must be remitted. ProfitGenie separates it from your revenue before calculating margin so you always see your true income.
For physical product ecommerce, margins of 15–30% are common. Digital products and POD can achieve higher margins. Below 10%, the business is vulnerable to small cost increases or returns.
Yes. Enter your payment gateway fee (e.g. Stripe 2.9% + $0.30), product cost, shipping cost, and VAT rate. ProfitGenie works for any ecommerce platform.
